Opportunity brief
New Product Development:
Overview:
- "New Product Development" is an innovative food product development event where participants independently conceptualize and develop a unique food product of their choice.
- Participants will use their creativity and food technology knowledge to develop the product within a limited time.
- The event combines culinary creativity, product development, nutritional considerations, packaging, and marketing concepts.
- Participants are encouraged to transform their original ideas into commercially viable food products.
Event Objective:
- To develop an innovative food product using randomly provided ingredients while encouraging creativity, innovation, product development skills, teamwork, and entrepreneurial thinking.
Event Description:
- Explain the ingredients, preparation process, and nutritional facts of the developed product.
- Present the product concept, target consumers, and its unique selling proposition (USP).
- Explain the packaging concept and proposed marketing strategy.
- Participate in a jury Q&A session about the product, its development, nutritional aspects, and market potential.
Judgement Criteria:
- Innovation and Uniqueness of the Product: Originality and creativity of the developed food product.
- Utilization of Ingredients: Effective and innovative utilization of the ingredients provided to the participants.
- Nutritional Value: Nutritional benefits and suitability of the product for the proposed target consumers.
- Hygiene and Marketing Concept: Practicality and effectiveness of hygiene practices and marketing strategy.
- Presentation and Teamwork: Clarity of explanation, confidence, creativity, coordination, and teamwork.
Rules & Regulations:
- Each team must consist of a minimum of 1 participant and a maximum of 3 participants.
- The product must be prepared within the allotted time.
- Decorum should be maintained in the lab provided throughout the event.
- Any conflict whatsoever may be resolved at the discretion of the event coordinator.
- Any damage to the apparatus will not be tolerated.
Registration Packages:
- ₹299 Package (Early Bird, Without Accommodation):
- Participation in all technical and non-technical events of techFEST'26.
- Participation certificate.
- ₹599 Package (Early Bird, With Accommodation):
- Everything included in the ₹299 package.
- Hostel accommodation on campus, with meal charges applicable as per institute norms.
Registration Note:
- Registration is mandatory for participation.
- The fee once paid is non-refundable.
- Participants can follow the official Instagram and other social media platforms for updates.
- Register through the techFEST'26 package page.
Certification Policy:
- Participation certificates will be provided to all participants.
- Certificates of excellence will be provided to the winners.
Important Note:
- The event is open to participants from all branches/departments.
- Rules and awards are subject to change and, in the worst case, may change without notifying the team.
- In case of any update, the documents uploaded on the official techFEST'26 website will be treated as final.
- Participants are responsible for visiting the official techFEST'26 website frequently and following the stated instructions.