About the role
Turn ideas into ads. Turn campaigns into impact.
Commercial Chaos is a marketing competition built around marketing knowledge, creative advertising, product positioning, and socially responsible communication. Participants explore consumer behaviour and develop campaigns that connect with an audience.
Opportunity Rounds
Round 1 – Marketing Quiz (Online)
The team leader completes a marketing quiz covering branding, advertising, marketing concepts, and business strategy. Results determine qualification for the next round.
Round 2 – Ad-Makers' Arena (Offline)
Teams receive a product and develop an original advertisement of up to 60 seconds, highlighting its USP, target audience, and key message. The ad is presented to judges; the event documentation also includes a poster and Instagram Reel submission component.
Round 3 – The Big Impact Challenge (Offline)
Finalist teams receive a CSR-related topic or brief and create a marketing campaign that communicates a meaningful social message. Teams present a campaign PPT in up to 10 minutes, including judges' questions, explaining the issue, audience, message, and intended impact.