Opportunity brief
PhonePe is hiring for the role of CRM Manager!
Responsibilities of the Candidate:
- Core Copywriting: Write all copy for push notifications, in-app banners, SMS, WhatsApp messages, and email sequences.
- Journey Mapping: Structure communication flows across the user lifecycle, adapting message angles based on user behavior and drop-off points.
- Funnel Drop-Off Recovery: Identify friction points in registration and product funnels, writing targeted recovery messaging to bring users back.
- Voice & Clarity: Keep messaging simple, direct, and transparent across all dynamic templates and automated sequences.
- A/B Copy Testing: Run continuous experiments testing subject lines, hooks, message length, call-to-action buttons, and value propositions.
- Performance Analysis: Track open rates, click-through rates, and conversion metrics to see which messaging variations drive actual transactions.
- Dynamic Messaging: Set up modular content rules so message copy automatically adjusts based on user profiles and past activity.
Requirements:
- Fintech / Banking Writing Experience: Direct experience writing product copy and lifecycle campaigns for digital banking, lending, payments, or investment apps. - CRM Stack Fluency: Hands-on experience working with tools like MoEngage, CleverTap, WebEngage, or Braze to set up and send written campaigns. - Analytical Thinking: Ability to read funnel drop-off charts and figure out what copy change will fix the leak.