Opportunity brief
PhonePe is hiring for the role of Creative - Lottie Creator!
Responsibilities of the Candidate:
- Illustration & Vector Asset Creation: Design custom, high-quality static vector illustrations, icons, and visual UI assets in Figma/Illustrator that align with brand guidelines and category needs.
- Lottie Animation & Craft: Turn your static designs into smooth, expressive Lottie animations using After Effects, bringing product concepts (like digital gold or credit cards) to life.
- Homepage Masthead Real Estate: Own the visual presentation of primary homepage banners, ensuring designs drive immediate category recognition and high tap-through rates.
- Category Visual Storytelling: Translate complex financial products into simple, intuitive visual metaphors that guide user navigation.
- Performance & Asset Compression: Optimize JSON and Lottie files to ensure minimal file sizes and low memory usage, preventing app lag or battery drain.
- Device Compatibility & Accessibility: Test and optimize animations across a wide spectrum of mobile devices, ensuring seamless playback on entry-level Android smartphones and varied screen sizes.
- Design Systems Integration: Work alongside the core UI/UX team to maintain consistent design tokens, color usage, and visual style across all custom illustrations.
- Tap-Through & Conversion Tracking: Collaborate with product analysts to review performance data on masthead assets, understanding how visual design and animation variations impact click-through rates.
- Iterative Testing: Design and test different visual styles, layout compositions, and animation speeds to continuously improve user engagement across categories.
Requirements:
- Full-Pipeline Portfolio: Strong portfolio demonstrating both static visual/illustration design skills (Figma/Illustrator) and complex vector motion design (After Effects to Lottie). - Technical Performance Mastery: Deep understanding of Lottie runtime limitations, vector optimization, layer structuring, keyframe efficiency, and JSON file size constraints for high-scale apps. - Cross-Functional Collaboration: Proven experience working alongside Product Managers, Engineers, and UI/UX Designers to ship live app features.