Opportunity brief
Mash-Up Brand Creation is a creative marketing and innovation competition where teams combine two completely different brands to develop a new collaborative product or service - testing creativity, branding knowledge, marketing strategy, and presentation skills.
Event Flow:
- Each team randomly picks two brand names from different industries.
- Teams get 30 minutes to brainstorm and design a product/service idea, marketing strategy, and target audience profile that reflects both brands' identities.
- Each team presents for 4-5 minutes, followed by 2–3 minutes of Q&A with judges.
Rules:
- Brands will belong to different industries to encourage creativity; brand allocation is random.
- The presentation must cover product idea, marketing strategy, and target audience.
- Teams must stick to the allotted preparation and presentation times.
- Judges' decision is final.
- Teams of 2-4 members. The competition will be conducted on-campus.