Opportunity brief
Brand Roast is a marketing-themed entertainment competition where participants humorously critique well-known brands using genuine business and marketing insights - entertaining the audience while demonstrating understanding of branding, advertising, customer perception, and innovation.
Event Flow:
- Round 1 - Prepared Brand Roast (4 mins): Teams are assigned a brand 3-5 days in advance and deliver a humorous roast covering the brand's strengths, funny observations, real marketing missteps, and one or two innovative improvement ideas.
- Round 2 - Spin the Brand Challenge (2 mins prep + 2 mins performance): Teams draw a surprise brand and deliver an impromptu roast plus one creative marketing fix - testing presence of mind, creativity, and confidence under pressure.
Rules:
- No personal, political, or defamatory comments - roast the brand, not individuals.
- Time limits are strict.
- Judges' decision is final.
- The competition will run across 2 rounds, conducted on-campus, with a total duration of approximately 2.5 hours.