Opportunity brief
About the Company
IPR Holidays is a travel and tourism company focused on creating memorable customer experiences and growing its presence through engaging digital communication. The team is looking for a creative, analytical, and result-oriented professional to strengthen its social media and digital marketing initiatives.
Responsibilities
- Manage and grow the company's Instagram, Facebook, YouTube, and other relevant social media channels.
- Create engaging posts, captions, reels, videos, promotional content, and campaign assets.
- Plan content calendars and implement digital marketing strategies aligned with business goals.
- Monitor reach, engagement, lead generation, and campaign performance, using insights to improve results.
- Coordinate digital campaigns and work closely with the sales team to support customer conversions.
- Track emerging social media trends and apply relevant tourism marketing ideas.
Requirements
- Experience in social media management and digital marketing.
- Strong content creation, communication, and copywriting abilities.
- Working knowledge of Instagram, Facebook, YouTube, and commonly used digital marketing tools.
- Creativity, analytical thinking, ownership, and a results-focused approach.
- Travel and tourism industry experience will be an added advantage.
This is a full-time, in-office opportunity based in Aluva, Kerala, with compensation of ₹20,000–₹30,000 per month depending on experience and skills.