Opportunity brief
Responsibilities:
- Develop and execute SEO strategies for clients from varied industries.
- Design, test, and refine prompts for Claude and other AI tools to automate SEO and GEO workflows.
- Research keywords, search intent, competitors, content opportunities, and emerging search trends.
- Support the creation, optimization, and quality review of content for traditional search engines and AI-generated answer environments.
- Build repeatable processes that improve research, briefs, content optimization, reporting, and workflow efficiency.
- Monitor performance, identify gaps, and communicate practical recommendations to internal stakeholders and clients.
Requirements:
- 6 months to 1 year of experience in SEO, content optimization, digital marketing, prompt engineering, or a closely related role.
- Hands-on understanding of on-page SEO, keyword research, content structure, search intent, and basic analytics.
- Demonstrable expertise in prompt writing and the ability to work effectively with Claude or comparable AI tools.
- Interest in GEO and the changing ways users discover information through AI-powered search.
- Strong analytical thinking, experimentation skills, attention to detail, and written communication.
- Ability to work from the office in Mumbai and manage work across multiple client industries.