Opportunity brief
Verve Logic LLP is hiring for Social Media Strategist
About the Company
Verve Logic LLP is seeking a thoughtful and results-oriented Social Media Strategist to strengthen its digital presence and build meaningful connections with target audiences. The role offers an opportunity to work with creative and marketing teams on campaigns that combine strong storytelling, platform expertise, and measurable business outcomes.
Responsibilities
- Develop and execute social media strategies across Instagram, Facebook, LinkedIn, X, and YouTube in line with brand objectives.
- Own the monthly content calendar, including themes, campaigns, formats, and publishing schedules.
- Research audiences, competitors, platform trends, and emerging content opportunities.
- Coordinate with copywriters, designers, and video editors to produce high-quality posts, reels, and short-form videos.
- Review content for accuracy, consistency, brand guidelines, and tone of voice before publication.
- Support paid social campaigns and influencer collaborations while monitoring community interactions.
- Track reach, engagement, follower growth, conversions, and other performance indicators, preparing weekly and monthly reports with actionable recommendations.
- Experiment with new formats and refine the content strategy based on performance insights.
Requirements
- Bachelor's degree in Marketing, Mass Communication, Journalism, Business, or a related field.
- 1–3 years of experience in social media management, content creation, marketing, or a related strategy role.
- Practical experience planning and executing social media content with measurable results.
- Strong written and verbal English communication skills; Hindi knowledge is an advantage.
- Good understanding of social platforms, algorithms, analytics, and reporting.
- Working knowledge of Canva, AI tools such as ChatGPT or Claude, and Meta Business Suite.
- Ability to present ideas, strategies, and performance reports clearly to clients or internal stakeholders.
- Creativity, strategic thinking, attention to detail, and reliable deadline management.
- Basic knowledge of paid advertising on Meta or LinkedIn and familiarity with CapCut, Adobe Premiere, or Photoshop is desirable.
- Preference will be given to candidates currently based in Jaipur. Candidates from outside Jaipur should be willing to relocate to Jaipur.
- This is an in-person role based in Jhalana Doongri, Jaipur, and candidates should be able to reliably commute or relocate.