Opportunity brief
Titan is hiring for the role of Monetisation Executive!
Responsibilities of the Candidate:
- Drive app installs, active users, repeat visits, MAU/DAU and overall engagement.
- Develop campaigns and interventions to improve frequency of app usage.
- Identify opportunities to engage different customer segments across the app lifecycle.
- Identify and segment inactive/dormant users.
- Build reactivation programs using relevant nudges, personalized communication, offers and incentives.
- Measure reactivation and subsequent engagement/conversion.
- Monitor funnels, cohorts, retention, conversion rates, campaign ROI, ARPU and LTV.
- Translate data into actionable interventions and campaigns.
- Establish clear daily/weekly metrics and continuously optimize programs based on performance
Requirements:
- Comfortable working with funnels, cohorts, retention, conversion and commercial metrics.
- Strong campaign execution and experimentation mindset.
- Ability to independently take initiatives from idea to execution and measurement.
- Comfortable working cross-functionally across product, marketing, technology, analytics and business teams.