Opportunity brief
The Streetwear Business Challenge:
- What does it really take to build a successful fashion brand?
- A great design is only the beginning. Behind every successful fashion label lies a strong supply chain, a compelling marketing strategy, and a distribution model that converts creativity into commercial success.
- The Tough Ones invites aspiring entrepreneurs, marketers, strategists, and business enthusiasts to participate in Building Brands – The Streetwear Business Challenge.
- This is a real-world case competition where participants will take on the role of business strategists and work on practical challenges faced by an emerging streetwear brand.
- Across three rounds, participants will:
- Identify and evaluate potential T-shirt manufacturers and suppliers.
- Compare actual quotations, pricing, quality, and supplier credibility.
- Develop a marketing strategy aligned with the brand's identity and target audience.
- Build a practical distribution and sales strategy to take the products to market.
- This is your opportunity to move beyond classroom concepts and experience the decisions involved in building and scaling a fashion business.
Think Like A Founder. Strategise Like A Consultant. Execute Like A Brand Builder.:
Who Can Participate?:
- Students from all academic backgrounds are welcome, particularly those interested in:
- Business Management and Entrepreneurship
- Marketing and Digital Marketing
- Fashion Management and Fashion Business
- Commerce and Finance
- Supply Chain and Operations
- Sales, Retail and E-commerce
- No prior experience in the fashion industry is required.