Opportunity brief
IIM Ranchi × mDoc | PetKids Paws & Grow
Theme: From First Paw to Forever Bond
IIM Ranchi, in collaboration with mDoc, presents the PetKids Paws & Grow, challenging aspiring business leaders to solve a real-world business problem in the evolving pet care ecosystem. Participants will develop actionable strategies focusing on customer acquisition, referral marketing, community engagement, customer retention, and lifetime value maximization.
Problem Statement: How can PetKids attract first-time users, convert them into paying customers, and build long-term customer loyalty in a competitive pet care market?
Focus areas:
- Customer acquisition strategies.
- Referral and community-based marketing.
- Customer retention and engagement.
- Lifetime value of pet owners.
Eligibility: MBA First-Year and Second-Year Students
Team Size: 1-3 members. Cross-specialization teams are allowed, but inter-college teams are not allowed. All team members must be in the same academic year.
Registration: 3-9 November 2026.
Grand Finale: 5 December 2026.
Prize Pool: ₹50,000
- First Prize: ₹25,000
- Second Prize: ₹15,000
- Third Prize: ₹10,000
Bring your strategic thinking, creativity, and business acumen to build meaningful customer relationships, from the first paw to a forever bond.