Opportunity brief
Design the Next Drop — The Tough One's
Your culture. Your creativity. Our next drop.
What if your design could go from a competition entry to an actual The Tough One's T-shirt?
The Tough One's is a Gen-Z streetwear brand reimagining Indian culture, stories, symbols and values through contemporary fashion. We're looking for young designers, artists and creative minds who can help us create what comes next.
In this challenge, you'll get the opportunity to design an original T-shirt concept for The Tough One's next collection.
We're not looking for another generic graphic tee.
We want you to take inspiration from India — its stories, mythology, art, languages, symbols, traditions, people or everyday culture — and reinterpret it in a way that feels bold, contemporary and relevant to Gen Z.
Your Challenge
Create a T-shirt design that answers one simple question:
"If Indian culture were streetwear, what would it look like?"
Your design can explore:
- Indian mythology and stories
- Regional cultures and traditions
- Indian typography & languages
- Ancient symbols reimagined
- Contemporary Indian identity
- Indian art forms
- Cultural contrasts
- Everyday India
- Or an entirely original interpretation
What we're looking for
We value originality, storytelling and cultural relevance over technical complexity.
Your submission should demonstrate:
- A strong creative concept
- A clear connection to Indian culture or identity
- Gen-Z appeal
- Strong visual design
- Potential to work as an actual wearable product
- A story behind the design
The Opportunity
This isn't just a design contest.
The winning concept may get the opportunity to be considered for an actual The Tough One's product/drop, giving your creative work the possibility of reaching real customers.
Selected creators may also receive:
- Cash prizes
- The Tough One's merchandise
- Certificate of recognition
- Social media feature
- Portfolio recognition
- Opportunity to collaborate with The Tough One's creative team
- Potential opportunity to see their concept developed into a commercial product
Who Can Participate?
Students, aspiring designers, artists, illustrators, creators and anyone with a passion for fashion, design and Indian culture can participate.
You don't need to be a professional fashion designer.
If you have an idea, we want to see it.
Ready to create the next drop?
Don't design another T-shirt.
Design something people will want to wear — and remember.
The Tough One's × Unstop
Design the Next Drop.
By submitting your design, you acknowledge that **The Tough One's may use, modify, adapt, reproduce and develop submitted designs or elements of them for its products, marketing, social media and other commercial purposes. Selected designs may be developed into actual The Tough One's T-shirts or merchandise. Please submit only original work that you have the right to use.