Opportunity brief
Event Overview:
- MarkTrix - The Marketing Club of SJMSOM, IIT Bombay presents "BrandStruck 2026" - The Pan India Marketing Case Competition.
- This flagship event offers marketing enthusiasts the chance to tackle real business challenges and showcase their marketing skills.
- Teams will develop comprehensive marketing strategies covering business research, product development, and brand communication.
- The competition encourages out-of-the-box thinking and innovative solutions.
- Participants will navigate through two rounds of evaluation: a Case Study Round, and a Final Presentation Round.
Rules of the Competition:
- Team Composition: Each team consists of 2 members, with one designated as the team leader.
- Institute Requirement: All team members must be from the same institute but do not need to be from the same year.
- Eligibility: Open to both undergraduate and postgraduate students
- Team Participation: A student cannot be part of more than one team.
- Advancement: Qualifying teams will receive emails covering the details for the Final Round. Presentations will ideally take place on campus.
Rules for Each Round:
First Round:
- Slide Requirements: 5 slides for the solution, totaling 7 slides including title and conclusion slides.
- Appendix slides are allowed.
- Referencing: Use APA style; plagiarism will lead to immediate disqualification.
- Submission Format: PPT or PDF.
- Naming Convention: TeamName_CollegeName_Brandstruck.
Second Round:
- Presentation Mode: In-person at IIT Bombay.
- Presentation Duration: 15 minutes for the presentation, followed by 5 minutes for Q&A from the panel.