Opportunity brief
Gyanotsav 6.0 – The Ad Showdown | Marketing
As part of Gyanotsav 6.0 – Intercollege Management Fest, Rukmini Devi Institute of Advanced Studies (RDIAS), Delhi presents The Ad Showdown – a creativity- and marketing-based competition where participants step into the role of marketers, brand strategists, and performers.
About The Event:
The Ad Showdown challenges teams to create and present an engaging advertisement based on a product or theme provided during the competition. Participants will use creativity, storytelling, humour, emotions, and communication skills to promote their assigned product or service.
The competition focuses on practical marketing concepts such as:
- Brand Communication
- Advertising Strategy
- Product Positioning
- Promotional Creativity
- Consumer Engagement
How It Works:
- Teams will receive a product/theme through a lucky draw.
- Teams will brainstorm their advertising concept and identify the target audience.
- Participants will develop a key message, tagline, roles, and a short script.
- Teams will create a short advertisement reel using their mobile phones.
- The final advertisement reel will be screened before the judges.
- Teams will then deliver a marketing pitch explaining their campaign objective, target audience, creative concept, advertising appeal, and marketing strategy.
Team Size:
- Each team must consist of 2–5 participants.
Time Limits:
- Preparation & Campaign Planning: 20 minutes
- Advertisement Reel: 30–60 seconds
- Marketing Pitch: 3 minutes
Judging Criteria:
- Creativity & Originality – 15 marks
- Brand Communication & Appeal – 15 marks
- Presentation & Team Coordination – 10 marks
Prizes:
- 1st Position – ₹2,000 + Trophy + Certificate
- 2nd Position – ₹1,000 + Trophy + Certificate
- Participation certificates will be provided to all participants.