Opportunity brief
MyCaptain by Imarticus Learning is actively hiring for the role of College Marketing Intern! Roles and Responsibilities: Develop and execute creative marketing campaigns to increase brand awareness across college campuses. Drive audience engagement by interacting with student communities and addressing their queries. Implement community engagement strategies to foster a loyal user base among college students. Create and curate compelling content for LinkedIn to boost professional reach and brand authority. Manage and optimize social media marketing (SMM) efforts to drive traffic and conversions. Coordinate marketing communications to ensure consistent brand messaging across all channels. Analyze engagement metrics to refine outreach strategies and improve campaign performance. Collaborate with the internal marketing team to brainstorm innovative growth hacking techniques. Maintain documentation of outreach activities and report on key performance indicators. Act as a brand ambassador to represent MyCaptain's mission and values to the student body. Skills and Qualifications: You should possess a strong foundational understanding of Audience Engagement, Community Engagement, and Content Marketing (LinkedIn) to effectively connect with our student demographic. You should demonstrate proficiency in Marketing Communications and Social Media Marketing (SMM), showcasing your ability to craft impactful messages that resonate across digital platforms.