Opportunity brief
Key Responsibilities Independently manage the Motion Learning App Instagram page — plan, create, schedule, and publish posts, reels, and stories. Build and maintain a weekly content calendar aligned with app launches, exam dates (JEE Main/Advanced, NEET), and student milestones. Use AI tools (e.g., ChatGPT, Claude, Canva AI, CapCut AI, Midjourney) hands-on for content ideation, copywriting, and creative production. Identify, reach out to, and collaborate with education/student influencers for page growth and app promotion. Engage with the audience daily — respond to comments and DMs, run polls, quizzes, and Q&A stories. Track page performance (reach, engagement, follower growth) and share weekly insights with the marketing team. Stay on top of Instagram trends, audio, and formats relevant to the student/EdTech audience. Required Skills Ability to independently manage an Instagram page — from ideation to publishing, without day-to-day supervision. Hands-on experience with AI tools for content creation (copy, images, video). Proven experience creating Instagram posts, reels, and stories (share your work/page in the application). Experience or strong comfort in collaborating with influencers — outreach, coordination, and execution. Strong written communication in Hindi and English (Hinglish content is a plus). Understanding of the JEE/NEET student audience and EdTech content trends. Good to Have Graphic design skills (Canva, Figma, Photoshop, or Illustrator). Video editing skills (CapCut, VN, Premiere Pro, or similar). Prior internship or freelance experience with an EdTech, coaching, or student-facing brand. Own an active Instagram page or have grown a page organically.