Opportunity brief
Lowe's is hiring for the role of Analyst, Customer Insights!
Responsibilities of the Candidate:
- Analyze Customer feedback, NPS, CSAT data to understand in-market trends and what needs to improve Customer experience using Media Platform / Social media reports / dashboards using Media capabilities. - Work with our US (Mostly) retail team to assist them in driving various reporting / analysis needs and identifying appropriate methodologies to provide actionable insights for Experience Metrics. - Identifying the appropriate universe and multivariate analysis to identify key customer trends and insights – Segmentation, Bayesian Networks, Factor analysis etc. - Synthesize disparate sources of data—primary and secondary to develop cohesive stories, trends and insights that will drive strategic decision making across the enterprise. - Leverage available information across workstreams to help connect dots and provide holistic insights on Customer Experience trends and Strategy. - Work with the data operation teams to enhance data capabilities and develop tools to improve ease of access to data and BI for the broader organization.
Requirements:
- 1-3 Years Hands on experience with Customer Experience Analytics / Customer Analytics / Customer Insights. - Master's degree in economics / Statistics / Analytics or MBA in Marketing. - Hands on experience in Media Platform, SQL, Tableau, Hadoop, Python. - Hands-on Analytics Experience of building Statistical / Mathematical models and multivariate analysis like Segmentation, Logistic Regression, Bayesian Networks, Factor analysis, Conjoint analysis, etc. - Familiarity with experience platforms like Medallia or Qualtrics with understanding of data and functionalities. - Ability to apply Analytical tools and techniques to extract insights from Structured and Unstructured data. - Consulting Skills - Ability to impact business decisions through analytics and research. - Hands on experience in creating Executive level audience ready presentations to tell impactful stories. - Excellent communication skill to connect with people from diverse background and experience. - Experience in working with text data would be an advantage. - Experience in working with Customer Experience or Voice of Customer Metrics will be a good to have. - Familiarity with retail industry and key concepts.