Opportunity brief
Lanes and Tales is hiring for Founding Instagram Marketer
About the Company
Lanes and Tales is a new-age travel company creating culturally immersive, small-group tours for women. The company designs meaningful travel experiences to destinations such as South Korea, helping travellers connect more deeply with local culture, communities, stories, and places. Lanes and Tales is founded by alumni of ISB, IIM, and IMT, bringing more than two decades of combined professional experience to the business. This internship offers the opportunity to work closely with the founders and contribute to the digital storytelling and Instagram presence of an ambitious travel brand.
Responsibilities
- Work with the founders to develop and execute Instagram marketing strategies aligned with business goals.
- Plan content themes, reels, stories, and other platform-native formats that showcase immersive travel experiences.
- Edit short-form videos using tools such as CapCut, VN Editor, Canva, or comparable applications.
- Support content calendars, creative ideation, publishing, and basic performance tracking.
- Review audience and content insights, identify learnings, and suggest improvements to engagement and reach.
- Collaborate closely with the founding team, take ownership of deliverables, and iterate quickly based on feedback.
Requirements
- 0–1 year of experience in Instagram marketing, social media, content creation, or video editing.
- Practical familiarity with CapCut, VN Editor, Canva, or other video and design tools.
- Strong interest in Instagram trends, reels, storytelling, travel content, and digital marketing.
- Good communication, creativity, attention to detail, and willingness to learn through execution.
- Ability to work from the office in Bangalore and collaborate directly with the founders.
This is a 4-month paid internship with a fixed stipend of ₹8000-10,000 per month and a separate variable component of ₹1000-5,000 per month. A full-time job offer may be considered based on performance.