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The Attention Debt: Case Competition - Baithak 2026

competitionSouth Delhi, Delhi, India
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Deadline: 17/09/2026

Opportunity brief

General Competition Instructions:

Baithak 2026 | Scroll to Soul- the Impact of Social Media on Our Mental Health

Team Formation:

  • Each Team Will Consist of 3–4 Students.
  • Teams Will Participate Collectively Throughout the Competition.
  • Cross-Disciplinary and Cross-Year Teams Are Permitted.
  • Open to Participants from All Colleges and Institutions.
  • Inter-College Teams Are Permitted.
  • Each Participant May Be Part of Only One Team.

Round 1- Online Thinking Test

  • All Registered Teams Will Participate in The Online Round 1 Assessment.
  • The Round Will Assess Analytical Reasoning, Critical Thinking, Judgement, Decision-Making and The Ability to Respond to New Information.
  • Teams Will Be Evaluated on The Quality of Their Responses as Well as How Quickly They Complete the Round.
  • The Assessment Is Intended to Evaluate Independent Thinking and Reasoning.
  • 17 September: Round 1 Results Will Be Declared.
  • The Top 5 Teams Will Be Selected for Round 2.

Round 2- Case Study Challenge (online)

  • The 5 Selected Teams Will Receive the Attention Debt Case Study.
  • Teams Will Analyse the Case and Develop a Well-Reasoned Solution.
  • Each Team Will Prepare a Presentation Deck Based on Its Analysis, Strategy and Recommendations.
  • This Is a Non-Eliminative Round, I.E., All 5 Teams Will Proceed to The Final Round on Campus.
  • 21 September: Deadline for Deck Submission (online).

Final Round- on Campus/offline

  • The 5 Selected Teams Will Compete in The Final On-Campus Round Through the Following Stages:
  • Team Presentation- each Team Will Present Its Case-Study Solution. (5 Minutes Presentation + 2 Minutes Q/a)
  • Judges' Cross-Questioning- judges Will Ask Questions on The Spot Based on The Team's Proposed Solution and Evaluate how Logically the Team Responds.
  • Confidential Twist / New Development- after All Teams Have Completed Their Presentations and Regular Questioning, the Judges Will Reveal the Same New Development to All Teams.
  • Rethinking Time- Teams Will Receive Approximately 2–3 Minutes to Discuss the New Information and Reconsider Their Original Position.
  • Rethink & Defend- each Team Will Be Called Individually and Must Rethink Its Original Position and Give a Reasoned Argument Defending Its Revised Position, or Explain Why It Is Choosing to Retain Its Original Solution.
  • Final Evaluation & Results- judges Will Evaluate the Teams on Their Presentation, Logical Reasoning, Cross-Questioning Responses, Adaptability, Quality of Argument and Ability to Defend Their Position.

Important Note:

- The Confidential Twist Will Be Introduced only During the Final Round. It Will Not Form Part of The Participant-Facing Case Material Provided for Preparation. Teams Should Therefore Be Prepared to Critically Reassess Their Solution when Presented with New Information.

Evaluation Criteria:

Teams Will Be Evaluated On:

  • Problem Understanding: Depth of Understanding and Identification of Key Business Challenges.
  • Analytical Approach: Quality of Analysis, Research, and Supporting Insights.
  • Strategic Thinking: Innovativeness, Creativity, and Strength of Recommendations.
  • Communication: Clarity, Structure, Storytelling, and Presentation Effectiveness.

Exciting Rewards for The Winners, Including Cash Prizes and Certificates.

  • To Keep Yourself Updated with The Latest Happenings, Follow Us on Our Socials:
  • Instagram: https://www.instagram.com/baprog.knc/

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