Opportunity brief
Brandwagon, the Marketing and Research Club at IIFT Delhi, one of the most active clubs in the B-School circuit, serves as a breeding ground for tomorrow's doyens in the field of Sales and Marketing. It aims to impart holistic and field-based knowledge through the many activities it conducts year-round. As part of Trade Winds, the annual International Business Conclave of IIFT Delhi, Brandwagon is proud to present MarkScribble.
MarkScribble is an article writing competition that allows students to express their views on marketing and research trends, and their take on how future patterns would unfold. Top entries will get a chance to feature in MarkDarshan, the annual magazine published by Brandwagon that aims to keep students abreast of the current industry trends in the field of marketing.
The theme for Trade Winds 2026 is "Redefining Relevance: Global Brands, Local Markets and Changing Consumer Expectations", and the sub-theme of the marketing summit is "Redefining Relevance: Global Brands, Local Markets and Changing Consumer Expectations".
The following are the article topics to choose from:
- When Global Meets Local: How brands adapt without losing identity
- Digital Platforms and the Rise of Hyperlocal Marketing: Reaching consumers with greater cultural precision.
- Sustainable & Purpose-Driven Marketing: How brands build lasting loyalty through ethics, environmental action, and authentic social impact without losing identity.
- The End of One-Size-Fits-All Marketing: Why localization is becoming essential
- From Standardization to Personalization: The evolution of international marketing
Rules:
- Only one entry is allowed per participant/team whichever is applicable
- Plagiarism will lead to disqualification
- Please adhere to the deadlines
- References and citations are to be mentioned wherever applicable
- The use of graphical illustrations is recommended
- Mention the name of the participant, and college name along with the topic of the article in the file
- Submission File Naming Convention: Full Name_College Name e.g., Rahul Sharma_IIFT
- Submission File Format: PDF
- Font Style: Calibri; Font Size: 12
- The word limit is 1000-1200 words