Opportunity brief
Overview
Bid. Build. Brand.
Brand Auction is a 3-hour brand ideathon where teams bid on brand elements in a live auction and use their purchases to build a unique brand concept. Strategise your bids, make the most of your budget, and turn your acquired elements into a compelling brand idea.
Format
- Teams participate in a live auction to acquire brand elements.
- Each team works with the elements it successfully purchases.
- Teams develop a brand concept using their acquired elements.
- Final concepts are presented to the judges.
Rules
- Teams must work within the auction budget.
- Only purchased elements may be used, subject to the organisers' instructions.
- All submissions must be original and completed within the allotted time.
- Organisers' decisions will be final.
Evaluation
Judging will focus on creativity, brand coherence, strategic thinking, effective use of acquired elements, and presentation.
Eligibility
Open to students from all colleges and specialisations. Team size and formation will be as specified by the organisers.
Can you turn your winning bids into a winning brand?