Opportunity brief
Overview
Create. Campaign. Adapt.
Ad Manager is a marketing challenge where participants act as advertising managers to create and execute a campaign for a given product or brand. Develop your strategy, allocate your budget, simulate campaign performance using AI, and be ready for an unexpected twist that could change everything.
Format
- Receive a product or brand brief and identify your target audience.
- Develop a creative advertising campaign and allocate your budget.
- Run an AI-powered campaign simulation to analyse performance and optimise your strategy.
- Face an unexpected disruption that challenges your original plan.
- Present your final campaign and strategy to the judges.
Rules
- Follow the given brief and budget constraints.
- Campaigns must be original.
- Complete all tasks within the allotted time.
- Judges' decisions will be final.
Evaluation
Creativity, marketing strategy, budget allocation, AI utilisation, adaptability, and campaign effectiveness.
Eligibility
Open to students from all colleges and specialisations. Team size and formation will be specified by the organisers.
Registration Fee: 200/- per team
Can you build a winning campaign when the market refuses to follow your plan?