Opportunity brief
Key Responsibilities: Technical SEO: Perform regular site audits to identify and fix crawlability, indexability, and site speed issues. Content Strategy & Optimization: Develop and implement "answer-first" content strategies. Optimize existing pages for high-intent keywords and structured content to satisfy both users and AI search crawlers. Entity Building: Implement and manage JSON-LD structured data (Schema) to clearly define our organization, founders, services, and relationships with other entities. Authority Building: Execute off-page SEO strategies, including securing high-quality backlinks and digital PR placements in reputable niche publications to increase domain trust. Performance Tracking: Monitor, analyze, and report on SEO performance metrics (traffic, rankings, conversions) using Google Search Console, Google Analytics, and SEO tools like Ahrefs/Semrush. AI Search Optimization: Stay updated on emerging trends in "Answer Engine Optimization" (AEO) and ensure our brand is featured as a cited source in AI-generated responses. Qualifications: Technical Proficiency: Strong understanding of HTML, CSS, and how search engine crawlers interact with website architecture. Content Expertise: Proven ability to create or edit high-quality, long-form content that answers user intent thoroughly. Analytical Mindset: Proficiency in data analysis to identify trends and adjust strategies based on performance. Strategic Thinking: Ability to look beyond basic keyword ranking and focus on building "Brand Authority" and "Entity Presence"