Opportunity brief
Responsibilities: Develop and execute social media strategies across Instagram, Facebook, LinkedIn, Reddit, X (Twitter), and YouTube to grow HRDYAM's online presence. Create, schedule, and publish engaging content, including posts, reels, carousels, stories, short videos, and community updates. Build and manage online communities by responding to comments, messages, and discussions while maintaining HRDYAM's brand voice. Research industry trends, viral topics, hashtags, and platform-specific best practices to maximize reach and engagement. Collaborate with the design, content, and marketing teams to produce high-quality social media campaigns. Plan and maintain a monthly content calendar aligned with product launches, festivals, campaigns, and marketing objectives. Monitor social media performance using analytics tools and prepare weekly and monthly reports on KPIs such as reach, engagement, impressions, follower growth, and conversions. Identify opportunities to increase organic growth through content optimization, community engagement, and platform-specific strategies. Manage HRDYAM's presence on Facebook, Instagram, LinkedIn, Reddit, and other relevant platforms, ensuring consistent branding and messaging. Participate in relevant Reddit communities and LinkedIn discussions by sharing valuable, non-promotional content to build authority and trust. Assist in planning and executing influencer collaborations, community partnerships, and user-generated content campaigns. Stay updated with the latest social media algorithms, content trends, platform features, and digital marketing best practices. Track competitors' social media activities and recommend innovative ideas to improve HRDYAM's digital presence. Coordinate with the SEO and content teams to ensure social media content supports broader content marketing and brand awareness goals. Maintain clear documentation of content plans, campaign performance, creative experiments, and key insights to support continuous improvement. Requirements: Strong understanding of various social media platforms and their best practices. Excellent written and verbal communication skills. Ability to create engaging and creative content. Familiarity with social media analytics tools. Proactive, organized, and able to manage multiple tasks. Passion for digital marketing and community building. Prior experience in social media management or marketing is a plus.