Opportunity brief
Eligibility & Team Formation
- The competition is open to undergraduate students from all colleges and universities.
- Each team must consist of 2–4 members. Inter-college, interdisciplinary and inter-specialisation teams are permitted.
- Each participant may be a member of only one team.
Competition Format
- The competition will consist of a single-round Business Case Study Challenge based on real-world companies that have failed, shut down or discontinued their original operations.
- Each team will be assigned a business case study. Multiple teams may receive the same case study.
- The case study will provide relevant information about the company's background, business model, target customers, financial details (where available), operational challenges and reasons behind its failure.
- All teams will receive their case studies simultaneously and have 50 minutes to analyse the business and develop a revival strategy.
- Teams must identify the key reasons for the company's failure and propose innovative, practical and sustainable solutions for its revival.
- The proposed strategy must address the three pillars of entrepreneurship: People, Planet and Profit, balancing social impact, environmental sustainability and financial viability.
- Each team must identify at least one relevant United Nations Sustainable Development Goal (SDG) addressed by its proposed business model.
- Teams must submit a revival proposal of maximum two pages within the stipulated time.
- Each team will receive 3 minutes for presentation, followed by 1 minute for questions from the judges.
Resources & Evaluation
- Teams may use laptops, calculators and publicly available resources for research and preparation.
- All financial projections, assumptions and expected impact figures must be clearly stated and reasonably justified.
- Evaluation will be based on the following parameters:
- Problem Identification
- Innovation and Creativity
- Social Impact
- Environmental Sustainability
- Financial Feasibility
- Presentation and Communication
- All submissions and presentations must be original and developed by the participating teams.
Rules & Regulations
- All participants must report to the venue before the commencement of the competition.
- Teams must strictly adhere to the prescribed time limits and submission deadlines. Late submissions will not be accepted unless explicitly permitted by the organising committee.
- All team members are expected to actively contribute to the case analysis and development of the revival strategy.
- Teams must not communicate or collaborate with other participating teams during the case-solving period.
- The use of publicly available information and digital resources is permitted.
- AI tools may be used as assisting resources; however, the final analysis, recommendations and revival strategy must reflect the team's independent understanding and reasoning.
- Fabrication of financial information, research findings or impact statistics presented as verified facts is strictly prohibited.
- All proposed strategies must demonstrate a balance between commercial viability, social responsibility and environmental sustainability.
- Teams must ensure that their presentations remain within the allotted time.
- Judges may question participants on the feasibility, implementation, financial projections and expected impact of their proposed strategies.
- Plagiarism, misconduct or violation of competition guidelines may result in disqualification.
- The organising committee reserves the right to make necessary changes to the competition schedule or format, if required.
- The decision of the judging panel shall be final and binding.