Opportunity brief

About the challenge

Bhaktiwala is a devotional app for Indian families: live darshan, pandit booking, katha streaming, kundli, daily rituals, and AI-enabled consultation with Pandit G, all in one place.
We're opening a live marketing brief to BBA and MBA students. Over 20 days, you'll take a real product at launch stage, build a campaign around it, and drive actual installs. No hypothetical company, no slide deck. You walk away with content you made and numbers you drove, which is a real portfolio piece for a placement interview.

Who can participate

- BBA and MBA students across all years, from any college in India. Individual participation only, one registration per person. No registration fee.

What you have to do

Create one piece of content — a Reel, Instagram carousel, or YouTube Short about Bhaktiwala, built around any of its features: kundli, daily activities, pandit booking, live darshan, katha streaming, or Pandit G consultation.
Post it publicly with the hashtag #BhaktiwalaLaunch, tagging Bhaktiwala's official Instagram handle.
Drive a minimum of 40 verified installs through your referral code. This is a qualifying condition. Miss it and your entry won't be evaluated, however good the content is.
An install counts only when someone downloads the app through your code **and** runs the kundli feature at least once. A download alone doesn't count. Installs you get in person count the same as those from your post, so you're not limited to whoever sees your content online.
Getting your code: register, download the app, sign up, and your unique referral code appears in your profile section.

Guidelines

Public account only. Private account entries will not be accepted
Add "in collaboration with Bhaktiwala" in your caption
Keep the post live until 20 October. No deleting, editing, or switching to private
Original content only. No reused footage, no unlicensed music
Post more than once if you like, but only your best-performing post is judged
Everything you say about the app must be accurate. No invented features or exaggerated claims. With kundli, describe what it does (generates a chart from birth details entered) and don't promise predictions, outcomes, or remedies. Misleading content must be taken down on notice and the entry is cancelled

Rewards

Content rights: By entering, you grant Bhaktiwala a non-exclusive, royalty-free, perpetual right to repost and repurpose your content across our channels, always with credit. You retain ownership. You confirm the work is your own and that you hold rights to all music, footage and images used.
Disqualification: Entry disqualified and any prize forfeited for: bought or bot-generated engagement; fake accounts or duplicate registrations; installs from emulators, VPNs or duplicate devices; entering invented or someone else's birth details to inflate install counts; false claims about the app; not removing flagged content within 12 hours; missing tags or disclosure; deleting or privatising the post before 20 October; plagiarised or unlicensed material; anything offensive, communal or disrespectful towards any religion or community; any attempt to manipulate platform metrics or app store rankings. Bhaktiwala's decision is final.