Opportunity brief
Every spin brings a new challenge, and no two strategies are alike. Strategy Roulette puts you in the shoes of a strategist, challenging you to connect unexpected companies, target audiences, and business objectives into one winning idea. From marketing a niche brand to an unlikely audience to achieving an unusual business goal, every combination tests your creativity, adaptability, and strategic thinking.
Think creatively, strategise smartly, and turn the unexpected into an opportunity. Can you make the right move when the odds are against you?
Team Size
- 2- 3 members per team.
- A participant can be part of only one team.
Event Format and Timeline
Round 1: Online Eliminatory Quiz
- A 20-minute quiz consisting of 15 MCQs testing the participants' business fundamentals, logical reasoning, strategic thinking, and general business awareness.
Round 2: Offline Strategy Roulette Challenge
- The shortlisted team will face a business strategy challenge using a customised roulette wheel.
- Each team spins the wheel to receive a random combination of a company, target audience, and a business objective that forms the participant's unique business challenge.
- Teams get 20 minutes to analyse their combination, develop a strategy, and prepare their pitch.
- Each team presents their proposed strategy to the judges, explaining how it connects the company with the target audience while achieving the assigned objective.
- Teams will be evaluated on strategic relevance, creativity, practicality, and clarity of presentation.
Winner Selection: The team securing the highest total score in Round 2 will be declared the winner. In case of a tie, a tie-breaker challenge may be conducted to determine the final ranking.
Judging Criteria: Each pitch will be evaluated based on strategic relevance, creativity, practicality, and clarity of presentation, assessing how effectively the participant addresses the assigned business objective, connects with the target audience, proposes innovative yet feasible solutions, and communicates their strategy convincingly.
Why participate?
Strategy Roulette is not just about having a good idea. It is about making unexpected combinations work and turning unconventional challenges into strategic opportunities.
- Think Beyond the Obvious — Develop strategies for unusual combinations of brands, audiences, and business goals.
- Creativity Meets Strategy — Transform random challenges into innovative and meaningful business solutions.
- Adapt to the Unexpected — Step outside conventional thinking and work with whatever the wheel brings your way.
- Pitch with Confidence — Present your ideas clearly, justify your decisions, and convince the judges of your strategy's potential.
Basic Guidelines
- Participants must carry their college ID cards for the event.
- Only teams shortlisted through Round 1 will be eligible for Round 2.
- Each team must work with the company, target audience, and business objective assigned by the roulette wheel.
- Teams must develop and present their strategy within the allotted time.
- Strategies should be creative, practical, and relevant to all three assigned elements.
- Teams must follow the instructions provided by the organisers and judges.
- Any malpractice or use of unfair means may lead to disqualification.
- The organisers' decision will be final and binding.
What Are We Looking For?
Creative thinkers, strategic minds, and confident presenters who can connect the unexpected, solve unconventional business challenges, and turn random combinations into actionable strategies.
Spin the Wheel. Shape the Strategy. Own the Outcome.