Opportunity brief
The competition is designed to test participants' business knowledge, creativity, strategic thinking, and entrepreneurial problem-solving through an eliminatory business quiz and a creative business challenge.
Shortlisted teams will combine two assigned companies or industries to develop a unique and feasible business concept, presenting their idea through a short creative video and an Instagram post/story that highlights its value proposition and market potential.
Think beyond boundaries, merge unexpected ideas, and turn creativity into a business opportunity!
Round Details:
Round 1 – Online Eliminatory Quiz
- A 20 minute quiz consisting of 15 MCQs covering business fundamentals, marketing, entrepreneurship, business models, strategy, logical reasoning, and general business awareness.
- The team leader will attempt the quiz on behalf of the team. Shortlisted teams will qualify for Round 2.
Round 2 – Creative Business Challenge
- Shortlisted teams will receive a combination of two companies or industries and develop an innovative business concept integrating both.
- Teams will have 48 hours to develop their ideas and prepare their submissions.
- Creative Video: A 60-second video presenting the business concept by choosing a creative format such as an advertisement, short skit, mock product launch, reel, or any engaging format.
- Instagram Post/Story: Create an Instagram post or story to creatively promote their proposed business concept. The post/story should be based on the same idea presented in the video.
- Submissions will be evaluated on originality, integration, feasibility, revenue model, value proposition, and presentation.
Evaluation Criteria:
1. Judges' Evaluation – 70%:
The following criteria account for 100% of the judges' evaluation, which contributes 70% to the overall final score.
- Originality & Creativity – 25%: Uniqueness and innovation of the proposed business concept. - Industry Integration – 20%: Effectiveness of combining two businesses or industries. - Feasibility & Revenue Model – 25%: Practicality, sustainability, and revenue-generating potential. - Value Proposition – 15%: Clarity of the problem and value offered to customers. - Presentation & Execution – 15%: Creativity and effectiveness of the video and Instagram post/story.
- Audience Voting – 30%:
- Audience voting will take place through Instagram Story polls on CONSOC's official Instagram account.
- Shortlisted teams will receive equal social media exposure and voting duration.
- Audience votes will contribute to the final score alongside judges' evaluation.
General Rules & Regulations:
- Originality: All submissions must be original. Plagiarism will lead to immediate disqualification.
- Strict Deadlines: No late submissions will be accepted under any circumstances.
- Final Decision: The decisions made by the judges and organizing team are final and binding.
- Professional Conduct: Any misrepresentation or misconduct may result in disqualification.
- Confidentiality: Participants must not share their solutions publicly until the competition concludes.
Eligibility & Team Formation:
- Open to all college students. - Teams must consist of 2 members.
- Both inter-college and intra-college teams are allowed.
- A participant can be a part of only one team.
Register now and showcase your entrepreneurial edge!