Marketing Internship

Responsibilities:

• Manage and strengthen Taiyari24's presence across relevant social media platforms.
• Research trending topics, formats, conversations, and content relevant to students and job seekers.
• Develop ideas for posts, reels, carousels, stories, videos, and other content formats.
• Identify opportunities to improve engagement, reach, and audience growth.
• Track content performance and identify what works best for the target audience.
• Develop initiatives to increase awareness and visibility of the Taiyari24 brand.
• Understand how students perceive career preparation, placements, internships, and employability.
• Research competitors and similar platforms to identify gaps and opportunities.
• Contribute ideas for strengthening Taiyari24's positioning and differentiation.
• Help maintain a consistent brand voice across marketing channels.
• Conduct research to understand student and young-professional sentiments, needs, challenges, and expectations.
• Monitor conversations and trends across social media and relevant online communities.
• Identify emerging topics and audience pain points that can be converted into marketing opportunities.
• Conduct competitor, industry, and market research to support marketing decisions.
• Help develop and communicate Taiyari24's brand story and value proposition.
• Create compelling messaging around our products, features, and offerings.
• Translate product features into simple, relevant, and audience-focused communication.
• Develop content themes and storytelling concepts that make the brand relatable to its target audience.
• Assist in planning and executing digital marketing campaigns.
• Brainstorm creative campaign concepts for brand awareness, engagement, and user acquisition.
• Coordinate with relevant teams to execute campaigns and marketing initiatives.
• Monitor campaign performance and recommend improvements based on results.
• Experiment with new marketing ideas, channels, and formats.
• Monitor key social media and campaign metrics.
• Analyse reach, engagement, audience growth, conversions, and other relevant KPIs.
• Prepare periodic marketing updates and insights.
• Use data and audience feedback to improve future campaigns and content.

Requirements:

• Strong interest in digital marketing, branding, social media, and content marketing.
• Good understanding of social media platforms and current digital trends.
• Strong research and analytical skills.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate fresh marketing ideas.
• Ability to understand and think from the perspective of students and young professionals.
• Proactive approach and willingness to take ownership of tasks.
• Ability to work independently in a Work From Home environment.
• Basic understanding of marketing concepts, branding, and campaign planning is preferred.