Content & Communications Internship

Responsibilities:

• Research and write high-quality blogs around placements, careers, jobs, internships, interview preparation, skills, technology, and other relevant topics.
• Create informative and engaging long-form content that addresses the needs and questions of students and young professionals.
• Conduct research from credible sources to ensure content is accurate, relevant, and valuable.
• Develop SEO-friendly content while maintaining readability and a natural writing style.
• Identify new blog topics based on search trends, audience interests, industry developments, and common career-related questions.
• Edit and refine content to maintain quality, clarity, consistency, and the Taiyari24 brand voice.
• Develop written content for Taiyari24's social media platforms.
• Write captions, hooks, carousel copy, scripts, posts, stories, and other social-media content.
• Create content around trending topics, career conversations, placement-related challenges, and audience interests.
• Adapt the same idea into different formats and platforms based on the audience and communication objective.
• Develop strong hooks and messaging that can capture attention while delivering meaningful information.
• Work with the marketing team to build and maintain a consistent content calendar.
• Develop content and copy for marketing campaigns, brand campaigns, promotional campaigns, and awareness initiatives.
• Write campaign concepts, taglines, hooks, messaging, captions, email content, and other supporting communication.
• Understand the objective and target audience of each campaign and develop communication accordingly.
• Adapt messaging across different channels while maintaining a consistent campaign narrative.
• Contribute creative ideas that can make campaigns more engaging and memorable.
• Help communicate the Taiyari24 brand story and value proposition through content.
• Develop content that makes the brand relatable to students and young professionals.
• Translate products, features, and services into simple and compelling communication.
• Develop storytelling approaches around career challenges, student experiences, placement journeys, and professional growth.
• Maintain a consistent tone and voice across different content formats and platforms.
• Research what students and young professionals are currently discussing, searching for, and engaging with.
• Identify content opportunities from social media trends, industry developments, career conversations, and audience behaviour.
• Brainstorm new content themes, series, campaigns, and formats.
• Monitor competitor content and identify opportunities for differentiation.
• Continuously build a pipeline of relevant and engaging content ideas.
• Develop platform-specific content for channels such as Instagram, LinkedIn, YouTube, blogs, email, and other relevant platforms.
• Understand how content consumption differs across platforms.
• Repurpose long-form content into short-form social content and vice versa.
• Adjust tone, length, structure, and messaging based on the platform and audience.
• Proofread and edit content for grammar, structure, clarity, tone, and consistency.
• Ensure all content is easy to understand and appropriate for the intended audience.
• Maintain consistency in brand terminology, messaging, and communication style.
• Review existing content and identify opportunities for improvement.
• Track the performance of published content across relevant channels.
• Analyse metrics such as reach, engagement, clicks, shares, and other relevant indicators.
• Identify content themes and formats that perform well.
• Use audience response and performance data to improve future content.
• Share observations and recommendations with the marketing team.

Requirements:

• Strong written and verbal communication skills.
• Excellent command of English with strong grammar and vocabulary.
• Ability to write clearly, creatively, and in an engaging manner.
• Strong research skills and attention to detail.
• Ability to simplify complex topics and communicate them effectively.
• Understanding of social media content and digital communication.
• Ability to adapt writing style for different audiences and platforms.