Opportunity brief
About Arth Chakra:
Arth Chakra is an Apparel Industry Case Competition which is a multi-stage competition designed to test participants' understanding of the apparel industry, market dynamics, business challenges, analytical thinking, and strategic decisionmaking. Participants will progress through four rounds, moving from an online quiz to industry analysis, report submission, and a final offline presentation.
Competition Structure and Round:
Round 1: Online Quiz - Elimination Round (28th September | Mode: Unstop):
- The quiz will test basic knowledge of the apparel industry, business, economics, and current trends
- All registered teams can participate
- Based on quiz performance, 15-20 teams will be shortlisted
Round 2: Case Brief & Industry Analysis (30 September):
- Shortlisted teams will receive the case guidelines and submission format
- Identify key industry issues and study the market & competition
- Research and analyses the key challenges and opportunities in the apparel industry
Round 3: Report Submission (6 October):
- Submit the industry analysis report within the specified deadline
- The report should cover industry analysis, market and competition, key challenges and opportunities, insights, and strategic recommendations
- 7-8 teams will be selected from the report submissions for the final presentation.
Round 4: Final Presentation - Offline Round (11 October | Mode: Offline (On Campus)):
- The final round will be conducted offline on campus
- Preparing a PPT based on the submitted report
- Present the analysis to the judging panel, highlight key insights, and participate in an interactive Q&A session with the judges.
Evaluation Criteria:
Criteria Weightage
- Judges' Evaluation 25%
- Submitted Report 25%
- Presentation Skills & PPT 25%
- Q&A Session & Analytical Thinking 25%
Rules and Regulations:
- Participants must compete in teams of 2-3 members
- Only registered participants can participate in the competition
- The quiz will be conducted through Unstop
- Shortlisted teams must follow the case guidelines and submission format provided to them
- Reports must be submitted within the specified deadline
- Shortlisted teams must prepare their final PPT based on their submitted report
- The final presentation will be conducted offline on campus and followed by a Q&A session with the judges.
Rewards and Prizes:
- Prize Amount: ₹5000 Winner & ₹3000 1st Runner Up.
- Finalists get the opportunity to present their analysis before professionals from the apparel industry.
- Participants get an opportunity to showcase their analytical and strategic thinking skills
Why Participate?:
- Decode the market and understand the dynamics of the apparel industry.
- Develop practical skills in industry and market analysis.
- Learn to identify business challenges and opportunities.
- Strengthen research and analytical thinking.
- Develop strategic recommendations based on industry insights.
- Showcase presentation and communication skills.
- Experience a case-based competition with an industry-focused judging panel.
- Test your ability to defend your ideas through an interactive Q&A.