Opportunity brief
About the Competition
AdFest is an inter-collegiate marketing and advertising competition designed to encourage creativity, strategic thinking, brand building, and advertising skills among students. Participants will transform their ideas into engaging digital advertisements and develop marketing campaigns that communicate a brand's value effectively.
Competition Format
Round 1: Digital Advertisement
Participants must create a creative digital advertisement for their preferred brand. Entries will be evaluated on creativity, appeal, and tagline.
Round 2: Campaign Pitch
Shortlisted teams will present their marketing campaign to a judging panel using a PowerPoint presentation. Evaluation will be based on the core campaign idea, brand positioning, channel strategy, and expected campaign impact.
Eligibility and Participation
- Open to final-year undergraduate students and MBA students.
- Participation is in teams of two members.
- Registration is free.
- The competition will take place at the SIBM Noida campus.
Important Dates
- Registration opens: 15 October 2026
- Registration closes: 15 November 2026
- Advertisement video and campaign PPT submission deadline: 25 November 2026
- Competition date: 4 December 2026
Rules and Guidelines
- Each team must consist of two members.
- Participants must follow the two-round competition format.
- The digital advertisement should be creative, engaging, and memorable.
- Shortlisted teams must present their campaign using a PowerPoint presentation.
- Advertisement videos and campaign presentations must be submitted by the specified deadline.
- Further submission instructions will be communicated to registered teams.
Prizes and Recognition
Trophies will be awarded to the winner and runner-up teams. All participants will receive participation certificates.