Opportunity brief
Overview
The Good, The Bad, and The Business: Marketing Track | A Case Competition Presented by The Leadership Club, IMT Ghaziabad
Every business has a side that shines and a side it would rather hide. In marketing, the gap between the two is where brands are won and lost. The Marketing Track of The Good, The Bad, and The Business asks you to look at both, make the hard calls, and defend them like a leader. Across three rounds, teams will analyse real brand, customer and growth dilemmas, build strategies, and pitch them to a panel of judges.
Prizes worth ₹25,000 for this track, plus participation certificates for eligible teams.
This is one of three tracks of The Good, The Bad, and The Business. The HR and Sustainability Tracks are listed separately on Unstop. You can register for one, two or all three.
Eligibility Criteria
- Students pursuing an MBA or Executive MBA at B-schools across India are eligible to participate.
- Open to both 1st-year and 2nd-year students.
- Participants may register in teams of 2 to 3 members.
- Within this track, each participant may be part of only one team. You may participate in the other tracks separately.
Team Formation Guidelines
- Each team must have a unique team name.
- The team leader is responsible for ensuring that all members meet the eligibility criteria.
- Any violation of the eligibility criteria or team formation rules will result in disqualification.
- Team member changes will not be permitted after the registration deadline.
- Cross-college teams are not allowed.
- Cross-year and cross-specialization teams are allowed.
Competition Structure
Round 1: Quiz (Online)
A quiz testing business acumen, awareness, and analytical thinking, with a focus on marketing and consumer behaviour. Qualifying teams move on to the next round.
Round 2: Pitch Submission (Online)
Qualified teams receive a marketing case, build their solution, and submit a pitch deck for evaluation. Shortlisted teams advance to the finale.
Round 3: Live Presentation (Offline)
Finalist teams present their solutions live at IMT Ghaziabad in front of a panel of judges, followed by Q&A. Winners are announced after the round.
Key Dates
- Registration opens: 16 Oct 2026
- Registration closes: 24 Oct 2026
- Round 1 (Quiz) opens: 25 Oct 2026
- Round 1 results: 28 Oct 2026
- Round 2 (Pitch) opens: 29 Oct 2026
- Round 2 submission deadline: 5 Nov 2026
- Round 2 results: 8 Nov 2026
- Round 3 (Live, offline): 15 Nov 2026
- Final results: 16 Nov 2026
Rewards and Prizes (Marketing Track)
- Winner: Prizes worth ₹15,000
- 1st Runner-up: Prizes worth ₹7,000
- 2nd Runner-up: Prizes worth ₹3,000
- Participation Certificates: Awarded to [eligible teams, e.g. teams that complete Round 1]
General Rules
- Submissions must be original. Plagiarised or copied content will lead to disqualification.
- Teams qualifying in more than one track will be given non-overlapping slots for Round 3.
- The organizers' decisions regarding evaluation and results will be final.
How to Register
Register your team on Unstop before 24 October 2026. One member registers as team leader and adds the others.