Opportunity brief
Swiggy is hiring for the role of Account Manager!
Responsibilities of the Candidate:
- Account & Partner Relationship Management
- Onboard new accounts by explaining the requirements to the partners and coordinating with internal stakeholders
- Meet the existing partners periodically and ensure Restaurant Display Page(RDP) content is correct and image coverage is high
- Make persuasive presentations on the benefits and goodness of Dine Out plans & promotions for month-on-month growth and ensure partners invest consistently.
- Execute growth forward activities such as offer alignments, marketing operations alignments, etc. to ensure go live on events and activities as planned.
- Resolve issues such as 'diner denied payout' and ensure seamless transactions for customers and partners at the restaurants
- Prepare the growth plans for each account being managed and gather competitor action insights.
- Data Interpretation & Business Performance Management:
- Filter relevant data from the Restaurant facing dashboard and explain the key performance metrics to the partner
- Seek necessary support or actions from the partner to ensure the right RDP view to enable conversions and grow the business.
- Stay updated on the partner's investment in competition through observations at the point of sale, conversations with the partner and competition sales teams, delivery persons, etc.
- Ensure partner investments are equal or higher than competition with respect to discounts, commissions, and advertisements by highlighting relevant inferences from the dashboard and explaining the gains/benefits to the partner.
- Interaction with Stakeholders:
Interact with partner support (discount change, Restaurant Display page, etc.), sales operations (competition comparison data, or any ongoing festival data, etc.), and finance team ( reconciliation of payouts, queries on GST, etc, amount not credited to partner accounts, etc.).
- Understand Dine Out offerings and gain clarity of growth levers.
- Knowledge of basic metrics such as operating hours of restaurants , ADs revenue per order (Ads RPO) , Commission Revenue per order and its constituents such as Average Order Value (AOV)
- Elements of data dashboards such as CMS/ PowerBi/Compass/Salesmate
- Understanding of Conversion Funnel - Advanced Level Week Wise /Month Wise/Day Wise transactions across accounts , denial rates, supply metrics vs competition
Requirements:
- Graduate with 1.5-3 year of field sales experience; Fluency in local language and working knowledge of English
- Good working knowledge and experience of e-commerce activities and all online marketing channels
- Confident, Pleasing, and a go-getter personality
- Effective communication skills
- Attitude & Aptitude for Sales
- Should be a team player, working alongside people from all walks of life.
- Analytical, good Excel skills.
- The candidate has to be flexible, restaurant owners do not operate on 9-to-5 schedules
- Leadership and Influencing skills: Identify, build, and use a wide network of contacts with people at all levels, internally and externally. Achieves a good result through a well-planned approach.
- Initiative & Flexibility: Recognizes the need to adapt to change & implement appropriate solutions.
- Be able to identify opportunities and recommend/influence change to increase the effectiveness and success of campaigns.
- Creativity & Initiative: Demonstrate creativity & originality in your work and have the personal drive and initiative to bring about change and help drive the business forward.