Opportunity brief
Role Overview We are seeking a proactive and goal-oriented Lead Generation Intern to help identify, research, and engage prospective B2B/B2C clients. In this role, you will play a key part in growing our sales pipeline, expanding our database, and reaching out to potential decision-makers through cold outreach, social prospecting, and market research. Key Responsibilities Prospect Research: Identify and research potential target markets, companies, and key decision-makers across digital platforms (e.g., LinkedIn, directories, and web databases). Outreach & Communication: Conduct targeted initial outreach through cold email campaigns, LinkedIn messages, and follow-ups. Lead Qualification: Assess prospective leads against predefined qualification criteria and route qualified opportunities to the sales/business development team. CRM & Data Management: Build, clean, and maintain accurate lead databases and track engagement metrics in CRM/spreadsheets. Market Insights: Perform competitor research and assist in crafting personalized communication templates to improve conversion rates. Requirements & Qualifications Pursuing or completed a Bachelor's degree in Business Administration, Marketing, Communications, or a related field. Strong written and verbal communication skills in English. Familiarity with social media platforms (especially LinkedIn) and online search strategies. Basic knowledge of MS Excel / Google Sheets and lead research tools is preferred. Self-motivated with a eagerness to learn sales strategies and lead generation tactics.