Opportunity brief
All that you need to know about Market Entry Strategy Competition
Market Entry Strategy Competition is a dynamic business strategy contest wherein participants analyse real-world or hypothetical scenarios and develop comprehensive strategies for entering new markets. Popular among colleges, Business Schools, and corporate circles, these competitions provide a platform for students to showcase and refine their market analysis, strategic thinking, problem-solving, and presentation skills while navigating challenges such as competition, customer preferences, pricing, and market positioning.
Format:
ROUND 1: Online Quiz (via Unstop): Participants will face a set of 20–25 multiple-choice questions focused on the theme of the competition. This round is designed to assess participants' speed, accuracy, and conceptual understanding. The quiz will have a strict time limit and be hosted on Unstop.
ROUND 2 (Business Strategy Challenge): Shortlisted teams from Round 1 will be invited to NSUT for a live offline strategic business quiz. Teams must analyse each and every question in the limited time after reading the instructions thoroughly . Each question will carry its respective points which will be evaluated during the quiz itself. The purpose of this round is to check your business analysis and market understanding.
ROUND 3 (Final Pitch Round): Top-performing teams will be invited to NSUT, where they will be assigned a product and will have to pitch the product's market entry strategy live. This round will test your business acumen, strategic thinking, market analysis and problem solving in front of our jury panel.
Judging criteria:
- Market & Competitor Analysis
- Entry Strategy & Strategic Thinking
- Creativity & Innovation
- Feasibility & Business Viability
- Pitching & Communication
- Q&A & Defence of Strategy