Opportunity brief

Stages And Timelines:

Online Round – On Unstop:
The first round will be an online quiz designed to test participants' marketing knowledge, decision-making ability, and adaptability.
The quiz consists of 30 questions, including 20 Marketing questions and 10 Adaptive questions.
Teams must consist of 3 members, and the quiz must be attempted collectively as a team.
The quiz will be conducted within a fixed time window on Unstop, with a time limit of 10 minutes.
Teams will be ranked based on the number of correct answers, with accuracy and time taken considered as tiebreakers.
The Top 10 teams will qualify for the Offline Round.
Offline Round – 19 September 2026 – NMIMS Indore:
The final round will bring the shortlisted teams to the NMIMS Indore campus for a series of live challenges testing their strategic and creative capabilities.
The Offline Round is open only to the Top 10 teams qualifying from the Online Round.
Teams will retain the same 3 members throughout the competition.
The round will comprise two challenges:
Caselet Challenge: Teams will analyse a business/marketing case and present their strategic solution before the judging panel.
AdBlitz: Teams will participate in a live advertising challenge, pitching their creative idea before the judges.
Teams will present their solutions and creative pitches before a panel comprising judges and industry experts.
Evaluation will be based on strategic thinking, creativity, quality of presentation, problem-solving ability, and teamwork.

General Guidelines:

Only teams qualifying from the Online Round will be eligible to participate in the Offline Round.
The organising committee will provide food during the Offline Round.
Participants will be responsible for arranging their own travel and accommodation.
The Top 3 teams will be awarded cash prizes and certificates.
The decision of the organising committee and judging panel will be final and binding in all matters concerning the competition.