Opportunity brief
About the Role:
We are looking for a creative, data-driven Social Media Management Intern to own our organic social media footprint, with an intense focus on scaling our Instagram Reels and YouTube Shorts distribution network.
In this role, you will take high-yield educational content tailored for NEET and JEE aspirants and manage the entire publication pipeline. You won't just hit "post"—you will handle the strategic scheduling, tag optimization, visual planning, and viewer analytics that turn viewers into dedicated community members.
Key Responsibilities:
Short-Form Video Distribution & Strategy:
- Video Optimization: Manage and optimize short-form video delivery systems specifically for Instagram Reels and YouTube Shorts.
- Hook & Caption Writing: Craft highly engaging, clickable headlines, copy, and structural outlines to retain student attention in the first 3 seconds.
- Trend & Audio Jacking: Constantly source trending audios, native visual formats, and viral editing frameworks relevant to the student ecosystem.
Planning & Scheduling:
- Content Calendar: Utilize digital planners and project tools to build and execute a flawless, predictable weekly publishing cadence.
- Peak-Hour Scheduling: Identify and schedule automated video releases to match optimal online time slots for student demographics.
Required Skills & Competencies:
You must possess the exact core skills specified in our recruitment pipeline:
- Social Media Marketing & Instagram Marketing: Native familiarity with cross-platform algorithms, professional creator dashboards, and engagement metrics.
- Planning & Scheduling: Highly organized workflow habits with the ability to map out asset distribution calendars ahead of timeline targets.
- Research & Data Analytics: Comfort examining raw performance data charts to extract clear, actionable content pivots.
- Search Engine Optimization (SEO): Sharp understanding of targeted tag architecture, search algorithms, metadata, and intent-focused copywriting.
