Opportunity brief
The Crown Effect: A Crown to Keep, a Legacy to Save!
What happens when a luxury brand begins to lose its appeal?
Step into the shoes of a brand strategist and tackle the challenge of reviving a prestigious luxury house in an increasingly competitive market. Through financial analysis, competitor benchmarking, and an understanding of evolving consumer preferences, uncover the challenges shaping brand desirability and develop strategic solutions to restore its appeal, strengthen its market position, and bring it back into the spotlight
Rules & Regulations:
- Each team must consist of 1–4 participants, subject to the eligibility criteria specified by the organizers.
- The preliminary round will be live from 28 October, 12:00 PM, to 29 October, 12:00 PM.
- The case submission round will begin with the release of the case on 29 October at 12:00 PM. Submissions must be made by 31 October, 11:59 PM.
- Based on the submitted cases, 8 teams will be shortlisted to present offline at the college campus on 3 November, from 12:00 PM onwards.
- Each shortlisted team will have 8 minutes to present, followed by a Q&A session.
- Submissions must adhere to the specified slide limit, excluding the cover slide and appendix.
- Presentations must be concise, insight-driven, and visually effective, focusing on strategy, creativity, financial analysis, and feasibility.
- All data, charts, and statistics must be accurately cited using credible sources.
- Plagiarism or direct copying will result in disqualification.
- All content must maintain a professional and respectful tone towards brands and competitors.
- The judges' decision will be final and binding.