Opportunity brief
All that you need to know about Sell the Status: Adding EXTRA to the ordinary
Overview:
Who said luxury has to come with a hefty price tag? Sell the Status is all about giving the ordinary a first-class upgrade, where a little creativity, a touch of exclusivity, and the right kind of hype can make everyday essentials look like a million bucks.
Think premium. Create desire. Sell the status.
Sell the Status: Adding EXTRA to the ordinary
A regular pen, a basic mug, or an everyday essential: what if it belonged on a luxury brand's catalogue? Sell the Status is an inter-college reel advertising competition by Invictus where participants turn budget-friendly products into high-end must haves for an exclusive audience. Through fun, creative reels, contestants get to play with luxury branding, aesthetic visuals, and clever storytelling to make the simplest products look seriously premium. The product stays the same; the status is yours to sell!
Reimagine the product. Elevate the perception. Create the desire.
Guidelines:
- Eligibility: Each team must consist of 1–4 members.
- Team Details: Include the team name, participant's names, phone numbers, and email IDs wherever required.
- Content Guidelines: Content must be original, positive, and respectful. Products must not be demeaned or misrepresented. Offensive, sensitive, or inappropriate language and content are strictly prohibited.
- Submissions: The reel challenge goes live on 29th October by 5:00 PM. Submit your reel through the Google Drive link or the Unstop portal before 31st October, 11:59 PM. Late entries will not be accepted.
- Instagram Engagement: The top 3 reels will be posted on the official Invictus Instagram page on 1st November at 9:00 PM. You will have until 9:00 PM on 2nd November to get as much engagement as you can on your reel.
- Fair Play: Unfair means, fake engagement, or manipulation of results will lead to disqualification..
- Judging Criteria: Reels will be judged on creativity, originality, authenticity, hook, storytelling, product presentation, visual appeal, editing, reel engagement and the effective portrayal of the product as a luxury item.
- Final Decision: The decision of the judges and organising committee shall be final and binding.