Opportunity brief
REIT NEXT: Case Study Challenge 2026 (Marketing Track)
About the competition REIT NEXT is a national-level case study competition organised by the Indian REITs Association (IRA), a non-profit industry body for India's REIT sector. IRA's members are Bagmane Prime Office REIT, Brookfield India Real Estate Trust, Embassy Office Parks REIT, Mindspace Business Parks REIT, Knowledge Realty Trust and Nexus Select Trust. The competition is operationally managed by the Marketing & Media Committee of SIMSREE, the Academic Partner.
About the Marketing Track
REITs are still a new idea for many Indians. In this track, teams will take on a real-world marketing challenge from the REIT sector, covering areas such as positioning, awareness, communication and audience engagement. Your solution should be creative, structured and practical. This track is for students interested in brand strategy, consumer insight, communication and growth.
What you will gain
- Hands-on exposure to a real challenge from a fast-growing sector
- A chance to present your strategy before a jury of senior REIT industry professionals
- Cash prizes and a national-level credential
Eligibility
- Open to all interested undergraduate and postgraduate students across India, from any field of study
- Teams of 2 to 4 members
- Team members can be from different colleges and different disciplines
- Students of Sydenham Institute of Management Studies, Research and Entrepreneurship Education are not eligible to participate
Competition structure
- Round 1: Online Quiz. 30 questions in 30 minutes
- Round 2: Case Solution. Shortlisted teams submit a presentation of up to 10 slides
- Round 3: National Final. The top teams present offline before the jury (10 minutes of presentation and 10 minutes of Q&A)
Prizes
- 1st Prize: INR 1,00,000
- 2nd Prize: INR 50,000
- Internship Interview opportunities with Indian REITs
- Certificates for participants and finalists