Opportunity brief
About the Opportunity
MARC-X is a flagship marketing competition designed to test participants' adaptability, strategic thinking, and marketing skills in adverse situations. Organized as part of Solaris, the annual flagship management fest of IIM Udaipur, the competition progresses through three challenging rounds: an online marketing quiz, a product poster advertisement design, and a live crisis management presentation evaluated by faculty members of IIM Udaipur.
Guidelines
- Eligibility: Open to first-year and second-year management/college students.
- Team Size: 2 to 3 members per team.
- Inter-College Teams: Inter-college team members are NOT allowed (all members must belong to the same college).
- Inter-Specialization Teams: Inter-specialization team members are allowed, provided they belong to the same institute.
- Team Composition: Teams can consist of first-year students, second-year students, or a mix of both.
Structure and Rounds
Round 1: Online Quiz
- Format: Online Quiz testing basic marketing concepts and brand knowledge.
- Number of Questions: 30 questions.
- Duration: 15 minutes (with a 5-minute buffer).
- Difficulty: Moderate to difficult.
- Progression: Shortlisting based on the highest scores.
Round 2: Poster Ad Submission
- Format: Creative Poster Advertisement Submission.
- Number of Problem Statements: 1 poster ad submission for a newly conceptualized product in 1 of 4 categories (Future of Work & Productivity; Health, Wellness & Lifestyle; Smart Living & Urban Solutions; or Travel, Experiences & Hospitality).
- Requirements: The poster must communicate a non-existing product concept, key consumer benefit, USP, and core advertising idea addressing a specific market need.
Round 3: Crisis Presentation
- Format: Live Crisis Management Presentation.
- Preparation Time: Teams receive a industry/product-relevant crisis scenario 30 minutes before their presentation.
- Evaluation: Presentations and responses are evaluated live by professors of IIM Udaipur.
Rules
- A participant cannot register in more than one team.
- All members of a team must belong to the same college.
- No change in team structure is allowed after registration.
- Submissions must adhere strictly to the guidelines and deadlines specified for each round.
- The decision of the organizers and judges will be final and binding in case of any discrepancies.