Opportunity brief

Event Overview:

In today's rapidly changing business environment, organizations face complex challenges involving competition, changing customer preferences, technology disruption, market uncertainty, and evolving business models. Solving these challenges requires more than just knowledge—it requires structured thinking, analytical ability, and strategic decision-making.
The Strategy Room is a Strategy & Consulting Case Competition designed to challenge participants to step into the shoes of a consulting team and solve a real-world business problem.
Teams will analyse the business situation, identify the core problem, evaluate strategic alternatives, and develop a practical recommendation for the organization.
The competition will test participants on their ability to think critically, use business frameworks effectively, interpret information, and convert analysis into actionable strategy.
The competition will culminate in an online presentation where shortlisted teams will defend their recommendations before a judging panel.

Round Structure:

The first round will test participants' understanding of business strategy, consulting concepts, and business decision-making.
Questions: Objective questions based on business strategy, consulting concepts, business frameworks, logical reasoning, and current business affairs.
Platform: Unstop
Duration: 20 questions in 10 minutes
Purpose: First elimination round
Participation: All registered teams
Shortlisting: Top-performing teams will qualify for Round 2.
The quiz will test participants' ability to identify the right strategic approach rather than recall definitions.

Shortlisted teams will receive a business case involving a strategic challenge faced by an organization.
Teams will be expected to approach the case like a consulting team working for the organization's senior management.

Teams will understand the company, industry, market environment, customer landscape, competitors, and key business challenges provided in the case.
Participants must identify the core business problem rather than addressing only its visible symptoms.

Teams will analyse the key factors influencing the problem using relevant strategic and business frameworks.
Possible areas of analysis may include:
Industry and competitive analysis
Customer analysis
Market attractiveness
Business model analysis
Financial/business implications
Internal capabilities
Growth opportunities
Competitive positioning
Participants are encouraged to use frameworks only where they add meaningful insight.

Teams will convert their analysis into a concise consulting-style presentation.
The submission should demonstrate a clear flow: Problem → Analysis → Insight → Strategy → Implementation → Expected Impact.
Teams will submit a 4-slide PPT excluding the title slide, thank-you slide, and annexure.

The shortlisted teams will present their case solutions online before the judging panel.
Presentation Time: 8 minutes
Q&A: 5 minutes
Mode: Online
Teams will be evaluated not only on the quality of their solution but also on how effectively they communicate and defend their recommendation.
Judges may challenge assumptions, question the feasibility of the proposed strategy, and ask teams to justify their analysis.
The final round will test:
Strategic thinking
Business understanding
Analytical depth
Recommendation quality
Feasibility
Communication
Handling of questions

Format of Submission: PPT – 4-slide deck excluding Title, Thank You, and Annexure slides
Naming Convention: TeamName_CollegeName
Submission Platform: Unstop
Submission Window: 23rd August – 28th August 2026
Submission Deadline: 28th August 2026, 11:59 PM
Submissions received after the deadline may not be considered for evaluation.
Teams must ensure that their submission is clear, concise, and based on the case information and analysis.