About the role
ACHILLES' HEEL – The Ultimate Marketing Challenge
About the Competition
Every brand has a weakness. What separates the ordinary from the extraordinary is the ability to turn that weakness into an opportunity. Achilles' Heel is a four-round marketing challenge inspired by the concept of Antifragility, where participants will explore how brands can adapt, evolve and emerge stronger from disruption.
Competition Format:
Round 1: The Breakig Point (Online)
A fast-paced quiz testing participants' marketing knowledge, business acumen and understanding of how brands navigate disruption.
Round 2: The Mismatch Ad (Online)
Teams turn an unlikely brand-product pairing into a convincing proposition through a creative video advertisement.
Round 3: The Second Life Project (On-Campus)
Teams reimagine a struggling brand's future in an alternate market environment through strategic brand reinvention.
Round 4: Reset the Ride (On-Campus)
A real-world business challenge that tests participants' ability to rebuild brand trust, regain market position and develop a compelling relaunch strategy.
Why Participate?
- Apply marketing concepts to real-world business challenges.
- Test your creativity, strategic thinking and adaptability.
- Explore unconventional approaches to brand building and reinvention.
- Showcase your marketing skills and compete for exciting prizes.
It's time to turn vulnerabilities into victories and prove what makes you the ultimate marketer!
Eligibility
- Team Size of 3-4 members.
- Open to undergraduate and postgraduate students from all recognized colleges and universities.
- Students from all specializations are eligible to participate.
- Inter-specialization teams are allowed.