Opportunity brief
Key Responsibilities Plan, execute, and optimize Google Ads and Meta Ads campaigns. Monitor campaign performance and improve key metrics such as CTR, CPC, CPA, and conversions. Conduct keyword research for SEO and paid advertising campaigns. Implement on-page SEO strategies, including meta tags, headings, internal linking, and content optimization. Support off-page SEO activities, including backlink building and outreach. Analyze website traffic and campaign performance using Google Analytics and Google Search Console. Track keyword rankings and prepare SEO and campaign performance reports. Conduct competitor analysis to identify new growth opportunities. Collaborate with the content and design teams to execute effective digital marketing campaigns. Stay updated with the latest SEO trends, search engine algorithm updates, and digital marketing best practices. Skills Required Knowledge of Google Ads and Meta Ads campaign management. Understanding of SEO fundamentals and keyword research techniques. Familiarity with Google Analytics, Google Search Console, and keyword research tools. Basic knowledge of content optimization and SEO best practices. Strong analytical, research, and problem-solving skills. Good communication skills with strong attention to detail. Understanding of digital marketing concepts and performance marketing metrics is a plus.