Opportunity brief
Key Responsibilities
- Assist in planning, executing, and optimizing digital marketing campaigns across organic and paid channels.
- Support customer acquisition initiatives through Google Ads, Meta Ads, SEO, email marketing, and social media marketing.
- Monitor campaign performance, analyze marketing data, and provide actionable insights.
- Conduct A/B testing and contribute to conversion rate optimization (CRO) initiatives.
- Research competitors, customer behavior, and emerging growth opportunities.
- Collaborate with content, design, and development teams to execute marketing campaigns.
- Assist in CRM management, lead nurturing, and marketing automation activities.
- Prepare campaign performance reports and recommend optimization strategies.
- Explore and utilize AI-powered marketing tools to improve campaign efficiency.
Requirements
- Pursuing or recently completed a Bachelor's or Master's degree in Marketing, Business Administration, Mass Communication, Advertising, or a related field.
- Must have prior internship experience or hands-on project experience in Digital Marketing or Growth Marketing.
- Hands-on experience with Google Ads, Meta Ads, Google Analytics, or similar digital marketing tools is mandatory.
- Good understanding of SEO, SEM, social media marketing, email marketing, and performance marketing concepts.
- Strong analytical, problem-solving, and communication skills.
- Ability to interpret campaign data and recommend improvements.
- Self-motivated, detail-oriented, and eager to learn in a fast-paced environment.
- Experience with AI-powered marketing tools is an added advantage