Key Responsibilities

Support SEO, content marketing, social media, and other digital marketing initiatives.
Conduct keyword research, competitor analysis, market research, and website audits.
Assist with on-page and off-page SEO to improve search rankings and organic traffic.
Contribute to digital marketing strategies and campaigns to support business growth.
Plan, create, schedule, and publish social media content while monitoring engagement.
Design social media posts, banners, and marketing creatives using Canva.
Create and optimize website content, blogs, and other marketing materials.
Develop engaging content related to yoga, fitness, wellness, healthy lifestyles, and related topics.
Research yoga and fitness trends, audience interests, competitor activities, and potential growth opportunities.
Track campaign performance, analyze key metrics, and prepare regular reports.
Assist in managing Google Ads and Meta Ads campaigns as required.
Explore AI tools and digital marketing technologies to improve productivity and campaign effectiveness.
Collaborate with the team to develop creative ideas and improve brand awareness, audience engagement, and online visibility.

Eligibility Criteria

Basic knowledge of digital marketing, SEO, social media, and content marketing.
Familiarity with Canva and an understanding of basic design principles.
Knowledge of keyword research, website optimization, or digital marketing tools is an advantage.
Previous experience through internships, personal projects, certifications, or coursework is preferred.
Basic knowledge or a genuine interest in yoga, fitness, wellness, and healthy lifestyle practices is preferred.
Interest in researching and creating content around yoga, fitness, exercise, and wellness trends.
Good communication, research, analytical, and problem-solving skills.
Willingness to learn new tools, explore ideas, and take initiative.
Ability to work independently, manage deadlines, and collaborate effectively in a remote team.

Hands-on experience in digital marketing and SEO.
Practical exposure to social media management, content creation, and website optimization.
Experience using Canva, AI tools, and digital marketing platforms.
An opportunity to work on real-world projects in the yoga, fitness, and wellness sector.
Opportunities to develop creative thinking, analytical skills, and digital growth strategies.