Opportunity brief
Overview:
- The Concept: Each team receives an assigned idea, product, service, or concept through a chit or brief provided by the organizers. Different teams may receive different concepts.
- The Challenge: Teams must develop an advertisement around their assigned concept and pitch or sell it to the judges.
- Focus: This is not merely a graphic design competition. Evaluation focuses on market understanding, advertising strategy, execution, and persuasive selling ability rather than the popularity of the assigned concept itself.
- Central Flow: UNDERSTAND → CREATE → ADVERTISE → SELL
Rules & Guidelines:
- Assignment: The concept or product given to each team is chosen and provided by the organizers at the venue.
- Objective: Create an advertising approach that effectively communicates the value of the assigned concept and convinces the judges to purchase, adopt, or support it.
- Preparation & Resources: Teams will receive designated preparation time and must work under the conditions and resources provided by the organizers at the venue.
- Selling Focus: The advertisement must act as an active sales pitch, demonstrating target audience understanding, customer needs, market positioning, persuasive delivery, and overall presentation skills.