Opportunity brief
About Beat Guilt:
Beat Guilt is a better-for-you snacking brand from Inonaround Infinite, built for aspirational Indians who want taste and function in the same pack. We are early and building from zero. This role is for someone who wants to build a brand, not maintain one.
What You Will Do:
- Work on positioning, messaging, and campaign ideas across packaging, social, and marketplace listings.
- Write and review copy that goes out to real customers.
- Track what other snack brands are doing and bring back what is working.
- Sit in on brand decisions with the founder and see them go live in days, not quarters.
What We Are Looking For:
- Clear writing and clear thinking. Samples or a portfolio help.
- Comfort with ambiguity and short timelines.
- Genuine interest in FMCG, D2C, or consumer brands.
- Students and early-career professionals are both welcome.